Media Terminology on an Advert

This advert is made by Weetabix, advertising their own breakfast cereal. It represents a typical family sitting down in the morning, preparing themselves for the day ahead. This is a situation that most people can relate to which gives it a wide target audience. The scene is set at the table where each member of the family outlines how their day will be, we can instantly see what the advert is for because the product is in sight in various shots. Along side the box of Weetabix, there is orange juice, cereal bowls and a carton of milk to confirm our thoughts on the short story line. Different locations are used such as; the kitchen, school, work place and the rest of the house. There are many long and medium shots, but a variety of close ups are used too. 


Throughout the clip, we hear a voice which belongs to each one of the people and the little boy's shouting is the most significant sound from the whole thing. This 1.01 video is actually longer than the one we see on TV which has been cut down to about 30 seconds; many ads are like this as well.  


I think stereotypes are used well in this advert because it makes it simple yet effective. It informs us of the ordinary things that kids, mum's and dad's go through on a daily basis and a lot of the portrayals are true. The message sent from this is the 'slow releasing energy' that the cereal provides which is one big selling point of the product. The writing on the box jumps off the box for a second at the end, drawing our attention to it because it becomes focused. Overall, this Weetabix advertisement is quick, clever and aimed at the majority of people, including children and adults who have 'big days'. This message is displayed in the last shot in large text, making it as clear as possible.